Target’s first sustainability focused store. Bringing in Beauty, Essentials, Gardening and beyond. Inspiring consumers with new ideas and products for a more sustainable life, understand their impact, and to help them build new habits.
Adding up to Zero
Sustainability store
Game Room
Future of videogames
Designing the future of videogames. Reinventing the videogame category for Target, focusing on new gaming technologies and experiances.
Target Open House
IOT Learning lab
Target’s first public facing learning lab. Created a shopping experience that would help consumers understand the world of connected IOT (internet of things) devices.
Target Mobile
Contract cellphone sales
Launching Target in the contract wireless retail marketplace. Bringing in-house the sale of contract cellphones. Standing up new processes, operations and systems from the ground up.
Brightspot Mobile
White label non-contract cellphone service
White label pre-paid mobile service. Mobile Virtual Network Operator (MVNO) offering a variety of phones and plans.
